From April 28 through May 27, Compass ran across Google, Meta, and geofenced venues throughout Miami, reaching F1 attendees and international UHNW buyers.
Google Display, Meta, and geofencing ran in parallel. Together they covered Miami from editorial placements and social feeds to the physical venues.
These are the top publications F1 audiences consumed during race month.
Fox News, the New York Post, and The Atlantic alone carried over 61,000 ad appearances.
Compass targeted two Meta audiences simultaneously: F1 enthusiasts and UHNW buyers in the consumer feed, and a 30-day saturation campaign with 252 Compass agents in the region.
Compass captured F1 attendees at these affluent hotspots as they moved through the city. Bubble size and color both reflect ad views per venue. The bigger and deeper the violet, the more Compass ads reached buyers at that venue.
All creatives performed more than 2.5x the Compass benchmark.
Compass national benchmark is 0.20%. Each finalist below cleared the 14,000 ad appearance sample threshold.
| Tagline | Format | Ad Appearances | Clicks | CTR | |
|---|---|---|---|---|---|
 |
Make Your Pit Stop Permanent | Standard (600×500) | 60,747 | 746 | 1.23% |
 |
Find Your Home In The Fast Lane | Standard (600×500) | 78,583 | 660 | 0.84% |
 |
Find Your Home In The Fast Lane | Vertical (600×1200) | 44,836 | 349 | 0.78% |
 |
Make Your Pit Stop Permanent | Vertical (600×1200) | 35,978 | 253 | 0.70% |
The Hard Rock Stadium circuit roared back to life this weekend as international racing converged on Miami for...
The race-week traffic brought more than fans, as luxury real estate watchers turned their attention to South Florida...
The two highest CTRs both used race-themed taglines rather than property descriptors. "Pit Stop" and "Fast Lane" pulled more attention than listing-first headlines in an audience already in event mode. The audience was in race mode, and the creative that met them there won.
Standard sized ads led on Google with "Make Your Pit Stop Permanent" at 1.23% CTR, and story sized ads led on Meta with "Find Your Home In The Fast Lane" at 1.58% CTR.
Four venues delivered low volume with no engagement: South Beach Washington Ave (162 views, 0% CTR), Surfside Four Seasons (95 views, 0%), Belle Isle (77 views, 0%), and Fisher Island (27 views, 0%).
Trim the locations with the least amount of views and clicks to focus on the other six venues, or add different ones.
At 1.23% CTR, "Make Your Pit Stop Permanent" is the strongest creative signal the campaign produced.
A 2027 build should use this line as the foundation, developing variations across formats and creative approaches.
The highest-engaging placements came from three groups:
A 2027 placement list built around these three categories concentrates the campaign on the audience that actually engaged.